Step 5: Marketing

The Real Estate Marketing Timeline

Marketing begins when you sign the listing contract.

Please share any beautiful photographs, memories and your favorite aspects of the house. These things inform our marketing. Also, let us know if you want to keep anything private, or if you have any concerns. Otherwise, we assume that you want the home marketed as aggressively and thoroughly as possible to cast the net for potential buyers widely.

We’ll buy the domain for your single listing website, check out for an example.

We’ll hire a professional photographer for photos to be taken and floor plans to be drawn. *Photography is one of the key, critical moments in the selling timeline. Photos are vitally important and we will likely spend a lot of time in the home in the day or two (or longer) leading up to the photography to get it ready. Rarely do we shoot a second round of still photography, so things need to be just-so. 

When we have those materials, we’ll design the website, the brochures, and social media campaigns. Your listing won’t be public on third party websites until it is uploaded into MLS, but in addition to the notes above, we’ll place a “Coming Soon” For Sale sign if applicable.

Building Anticipation

Any marketing before your house goes live on MLS is designed to build anticipation. We want buyers to hear about your house before they can get in. This is when we will boost Facebook and Instagram ads, push the single-listing website across local targeted ads, and send an email campaign to likely buyers’ agents.

Going Live

When the property is ready to be shown (and ideally not before) we will make the listing active on MLS. It’ll get scooped up by third-party websites like Zillow and Redfin. We don’t have control over what those aggregators make available, however. We are happy to address any questions you have about exposure.

Our marketing is designed to allow buyers to learn enough about your home that they want to see it. We typically hold open houses on the first weekend and schedule private showings.

We’ll report all our analytics to you. Marketing plans need adjusting as time passes, so we keep it fresh. Benchmarking the eyes on the property online and the reaction of buyers who visit, we learn a lot about how the market is receiving your property. What is has to say is always important!

Next Up: Step 6: Listing